The results, as reported.
A 200+ person marketing operations team ran high-volume work across a sprawl of disconnected tools, spreadsheets, and manual handoffs. Similar tasks were handled differently across the team, and no one had a single, reliable view of how the work actually moved. The team sat inside a $10B+ enterprise, but operated with the fragmentation of a fast-growing company.
We mapped how the work actually moved, unified the disparate processes onto a single, governed source of truth in Airtable, and identified the repetitive, high-volume steps where AI could remove the manual effort. The redesign came first: clarify and standardize the workflow, then automate it.
The team moved from scattered, inconsistent processes to one shared operating foundation, with the highest-volume manual steps queued for AI automation, freeing skilled marketers from repetitive work and making output consistent across the group.
Operating model first, then AI automation, the same approach behind the First 5 Weeks. A 200-person function faces the same disparate-process problem as a mid-market company, and benefits from the same fix.
Anonymized; results as reported by WCG. The work predates the productized engagement, shown as proof of operational AI delivery.
Discuss your first workflow.
A single high-value workflow, selected, designed, and prototyped in five weeks, with a rollout plan and a fixed-scope build proposal. Some clients continue into a larger buildout; others leave with the prototype, roadmap, and internal decision package.
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